Up The Terras!

Britlift Sponsor Weymouth FC

The success of Britlift has enabled Managing Director Liam Botting to fulfil a boyhood dream – sponsoring his beloved football team.

Liam is a lifelong fan of Weymouth FC – known as the Terras – based in Weymouth, Dorset. For the past two seasons, Britlift, which is also based in Weymouth, has sponsored the club. The Britlift brand was proudly displayed on the players’ shirt sleeves and on the roof of the pitch-side dugouts. Britlift’s co-founder and Technical Director, Anthony Culshaw is also a keen football fan and since sponsoring WFC he has also become a supporter, while remaining a staunch fan of his boyhood club, Gillingham FC, in Kent.

With Weymouth having plenty of boatyards that require lifting equipment, Liam felt that sponsoring Weymouth FC would increase awareness of the Britlift brand in the town where the company is headquartered.

Local recognition

“We are based in Weymouth but do most of our business globally, so sponsoring Weymouth FC was a great way to spread the word locally about our services,” he said. “All companies engaged in lifting materials have a legal duty to ensure that all lifting operations are carried out safely. Lifting equipment also has to undergo a regular Thorough Examination under LOLER regulations.

“Weymouth has many businesses with lifting equipment that needs LOLER inspections, and other companies that could benefit from the expertise we can bring to often complex and challenging lifting operations.

“Also, football is a universal language and something that unites people across the world. As a global business, being able to reference our sponsorship of Weymouth FC and show pictures of our logo on the shirt sleeve has been a fantastic icebreaker.”

Main sponsor

Mark Palmer, one of Weymouth FC’s non-executive directors, says it is great to have a Weymouth-based company as one of the club’s main sponsors.

“It is fantastic to be working with a Dorset company at the level of a main sponsor,” he said. “Britlift is a great business that exports globally so we’re incredibly proud to have their logo on our shirt sleeve.”

Unfortunately, Weymouth had a tough season in 2021/22, resulting in relegation from the National League. However, Mark, who recently invested in the club, remains confident in its future.

“It is now that I really start to earn my crust at the club by bringing my expertise to bear,” he said, who has been involved in professional football for 15 years. “I own a club in Gibraltar that has just qualified for the Europa League, which is an incredible achievement. While we clearly can’t expect that level of success for Weymouth any time soon, it demonstrates how a club can grow and develop.

“Any serious investor goes in with a five-year plan and I’m no different. We need to place the club on a sound financial footing, put the infrastructure in place for sustainable growth, and come back stronger.”